At this point, I want to list the revenues of the largest furniture stores, like every year. My sales figures for the year 2007 are as so far from several sources, including the Ferdinand Holzmann Verlag, Hamburg, whose magazine "Furniture culture" is regarded as the official organ of the Federal Association of the German of furniture, kitchens and furnishings retailers (BVDM). So go ahead: Since 01.01.2008 there a poco domain holding 33 Pocos and 54 domains. In the sales figure above this merger is not received yet. I want here to the top 10 that cancel installation. I agree with the question of a reader it made me long ago once: "what I know about that when I know that I just when the largest or the third largest or the otherwise run around like big furniture retailer in the exhibition?" More importantly much yet to learn whether the furniture that I want to buy are worth their price." I must admit the idea of advertising is smart. There, namely turns a well-known furniture store by prospectus to the public and announced accordingly: "Your opinion matters. Are furniture shoppers for the TÜV! Our House applies to TÜV Süd to the coveted certificate for maximum customer satisfaction. To do this we are looking for 5,000 shoppers who fill out only a questionnaire developed by the TÜV. In return for their effort all shoppers with their purchases receive absolute exception conditions." And then it comes: "25% on all furniture new orders, 50% of all newly planned kitchens." First and foremost, There actually is a certificate of TÜV Süd Munich for customer satisfaction. Companies that want to acquire it must abide not only strict inspection criteria, but have to fork out even high fees. What these are, you wouldn`t tell me. The to be filled out by customers questionnaire, which must be in sufficient number with evaluable replies include the TÜV test. Here is 5,000 pieces. Well, then, we expect this: 5,000 furniture purchases at an average price of €2.000,00 lead to a purchase price of €10 million. If the dealer at all sales are only the lowest discount of 25%, the purchase sum is reduced to €7.5 million. Buying goods, fixed costs, taxes and insurance might cost him €6.5 million (by the way: how calculated the furniture trade, you can read in the Guide smart furniture buy) finally come moreover of the TÜV Süd certification fees. The whole thing looks like zero-sum game, if it is not at all a negative business. So stupid the Möbler will not be comfortable. Rather, he applies the old trick of discount and bangs on it before the percentages on the price. He has at least 2.5 million € in the bag after the action. And the TÜV certificate has the possibly above him. Already in the phase of certification, he did so great money. And what is the future value for him the certificate, must be.
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