53. TRISTAN HOWARTH ♂
Information acquired: 2025
TRISTAN HOWARTH is an academic who published a paper in 2017 entitled Green Washing Your Clothes. TRISTAN HOWARTH published this work as part of a team: Felizarta, David. Here is a description of this work: The,,purpose of implementing a correlational design study was to determine how individuals perceived eco-friendly (green) detergents in terms of sustainability and performance compared to generic laundry detergents. It was hypothesized that participants would perceive green detergents as superior in sustainability but inferior in performance compared to its counterparts. In this study, participants were intercepted on UBC campus with verbal consent and were asked to answer a quick survey preceding a printed image of a laundry detergent. Surveys included a free-association task, in which participants were asked to generate words after being shown an image of the respective detergent, consumer behaviour questions, Likert-scale questions regarding personal and perceived cleanliness and sustainability, and basic demographic/psychographic questions. Subsequent results conclude that Nellie's, a green.