3. LOLITA HOW-CHOONG ♀
Information acquired: 2025
LOLITA HOW-CHOONG is an academic who published a paper in 2018 entitled Industry study of wedding tourism in Thailand. LOLITA HOW-CHOONG published this work as part of a team: How-Choong, Lolita. Here is a description of this work: Trends in the wedding industry have been changing from time to time. The current trend is to create a unique and exclusive experience before, during, and after the wedding. Social media, as part of the rational and psychological mindset behind, act as the tools to project out the exclusivity to the non-participated guests. The destination wedding is one of the most popular options to create a unique and dream-come-true wedding. Most of the destinations that are chosen based on their breath-taking scenery; Mexico, Bali, Bahamas, and Thailand. However, the scenery and location are not the only criteria in making the decision; there are other criteria such as the cost-value, facilities, and hospitalities taking into consideration. As a result, Thailand becomes a popular wedding destination for couples that consider getting married somewhere else. This research aims to analyze and determine.