21. SHENGQI CUI
Information acquired: 2025
SHENGQI CUI is an academic who published a paper in 2023 entitled Pos,,tion Matters? : Changing Positions on Menus Influences People's Food Preferences. SHENGQI CUI published this work as part of a team: Hong, Chunkit. Here is a description of this work: The,,positioning of food items on a menu impacts the desirability of food items, and this effect may be powerful enough to encourage healthy eating habits. This experiment examines how a food item's position on the menu influences food choices. In two exper iments (N=374), participants were given one of three pizza menus consisting of the same items, with the vegan option located at the top, middle, or bottom of the menu. Although not statistically significant, we found an increasing trend for participants to prefer the vegan option when it is positioned at the top of the menu (study1: p =. 14, study2: p =. 25). Additionally, we also found that making the vegan option more appetizing and a descriptive name may lead to a marginally significant increase (p =. 089) in participant's preference for it. To the extent that designs of menus can in.